Making the Most of Google Webmaster Tools

 "This article is an excerpt from our latest release, The SEO Business Guide. The entire chapter from which the article is drawn, along with two other chapters, is available as a free PDF download. It’s well worth checking out if you’re interested in learning more about conducting effective and best-practice SEO.
Both Google and Bing offer a webmaster dashboard that gives insights into activity by the search engine on any site that has been registered and verified via the dashboard.
These dashboards present a number of tools and insights to data unable to be gleaned by any other method. They provide the only way to gain an understanding of how the search engines “see” your site, and are the only way to identify critical crawling, indexing, and ranking issues with your site(s)."
More at: Sitepoint

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